Brand Architecture: Xiaomi Vs. Samsung|| Smartphone industry
Branding Strategy of Samsung | The Social Grabber
A new measure of brand personality - ScienceDirect
PDF) Studying the Relationship between Brand Personality and Customer Loyalty: A Case Study of Samsung Mobile Phone
Samsung's Rethinking Marketing Strategy | PPT
Infinite Insight's Research Blog: Case Study: Brand Personality of Mobile Phones (3)
Brand Personality Scale_Brand Management_Marketing.pptx
Smartphone Brand Personality as a Predictor of Brand Value among Undergraduates of Babcock University
The Relationship of Personality Traits and Demographic Characteristics with the Performance of Samsung Mobile Phones Brand | Semantic Scholar
Brand Personality: How to Build a More Human Brand | Ignyte
The Nokia and Samsung Brand Personality in China by Shirley Wang - Issuu
Apple vs Samsung: Global Snapshot of distinctive appealing archetypes of typical consumers
The Nokia and Samsung Brand Personality in China* : Free Download, Borrow, and Streaming : Internet Archive
Students Brand Preferences Between Apple and Samsung Smartphone Master Thesis
Is Samsung a beloved brand? Not quite, but it's really likeable. | Beloved Brands
CEEOL - Article Detail
Role of Brand Equity and Brand Identity on Preferences of Smartphones among Students
PDF) 222318391-Samsung-Brand-Analysis | Achala Bandara Suraweera - Academia.edu
Samsung's brand personality changes over time. | Download Scientific Diagram
Building Brand Architecture (Samsung Vs Apple) | PDF | Brand | Apple Inc.
How to create a strong brand personality in 2020 - A design blog by Designfier
Brand study on 'samsung electronics' | PDF
Davidson Branding on X: "Inspiration: Watch how Neville Brody designed Samsung's typeface to reflect their brand personality. #typography https://t.co/EAtK7mcr1z https://t.co/PB15MKkOtf" / X
Samsung Segmentation, Targeting, and Positioning | EdrawMind
